How do qualitative data differ from quantitative data in research?

Qualitative data is indeed subjective and descriptive, which distinguishes it from quantitative data. In qualitative research, data is collected through methods such as interviews, open-ended surveys, focus groups, or observations, focusing on the depth and richness of information. This type of data aims to understand experiences, opinions, and motivations, rather than relying on numerical values.

The subjective nature of qualitative data allows researchers to capture complex phenomena and the context surrounding them, providing insights into participants’ thoughts, feelings, and behaviors. The descriptive aspect means that the findings often take the form of narratives or themes, offering a more holistic understanding of the research topic.

Quantitative data, in contrast, is numerical and often requires statistical analysis to identify patterns and correlations, focusing on measuring and quantifying behaviors and outcomes. This fundamental difference is why qualitative methods are used when researchers seek to explore and understand phenomena in a nuanced way rather than simply producing statistical summaries.