What is a key characteristic of content analysis?

Content analysis is primarily characterized by its focus on examining existing materials rather than collecting new data. This methodology allows researchers to systematically evaluate and interpret texts, images, audio, or video content that has already been produced. By analyzing these materials, researchers can identify patterns, themes, or meanings within the content, which can provide valuable insights without the need to directly engage with participants or gather original data through methods such as surveys or interviews.

The strength of content analysis lies in its ability to leverage available resources, enabling researchers to explore various forms of media, documentation, or communication in a structured manner. This can include analyzing newspaper articles, social media posts, or historical records, allowing for a rich understanding of social phenomena or cultural trends without the logistical or ethical responsibilities associated with direct participant involvement.