What is an advantage of opportunity sampling?

Opportunity sampling offers several advantages, and one of the primary benefits is that it minimizes time and cost. This sampling method involves selecting participants who are readily available and willing to participate, which typically makes the process less resource-intensive. Researchers can quickly gather data since they do not have to go through the extensive process of random selection or stratification that often requires more time and financial investment. This efficiency makes opportunity sampling especially useful in situations where timely results are needed or when resources are limited.

While other methods of sampling may provide benefits such as greater representation or reduced bias, they often come with additional complexities and requirements that opportunity sampling doesn't have. Thus, for many practical research scenarios, the efficiency of opportunity sampling is a significant advantage.